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Is Your Resume Alive?
by Gregory Tall, Human Resources Recruiter - Robert Morris University 


As much as I talk about your career search being an integrated campaign, the overall effectiveness of your campaign is very much based on the strength of the individual pieces. Today, I want to speak about a foundational piece that is easy to overlook...your resume!

What is the purpose of your resume? Your resume is a tool that will help get you interviews--not jobs. You will need to perform well in an interview in order to get a job offer. However, your resume is the document you have that summarizes your key skills and accomplishments to employers.

How important is your resume? Consider this--your resume is the first and possibly ONLY impression that an employer might ever get of you. They might never get the chance to see your well-pressed business suit or hear your well-prepared 60-second commercial. That being the case, make sure your resume truly reflects the professional that you are--from content to appearance.

Resumes should be completely free of typos and misspelled words. Proofread and have several others proofread your resume. Simply put, spell check won't cut it. While spell check will catch the words that are blatantly misspelled, it won't catch the words that are spelled correctly but are used in the wrong context. For example, "too" used instead of "two". Resume errors are completely preventable and will give employers the impression that a candidate is careless, sloppy, or not serious about his/her job search. Employers will look at the quality of your resume and assume that the quality of your work will be similar. Appearance counts too! Even though you should spend a majority of your time developing content, the appearance of your resume is important too! It is very similar to how it is still important to dress professionally for interviews even though you are great at selling yourself. The exterior package does count!

First things first--if you used a template to do your resume, redo it. Besides the fact that templates make it very hard for you to move information around on your resume, the resumes they produce also look very generic. Do you really want to deal with the possibility that your resume will look exactly like the resume of anyone in the world who can use Microsoft Word? Instead of using a template, try building your resume from scratch. Maintain a professional appearance (no graphics or hard-to-read fonts), but throw a splash of creativity in there. Remember that an employer might view your resume as one out of a pile of literally hundreds.

Does yours stand out??? Is your resume alive? If you have ever paid any attention to marketing, you know that even the most successful campaigns are eventually replaced. Doesn't it seem like it was only yesterday that Pepsi was "the choice of a new generation"? That campaign served it purpose. However, when times changed, so did the campaign. So is the case with your resume. There is no such thing as a "once and for all" resume. It is just fine, and often necessary, for your resume to change over the course of your job search. Employers are your target market as a job seeker. Therefore, make sure your resume is constantly updated so you are effective at reaching your target market. Needed resume changes could be any number of things including the addition of new sections or non-paid experience, the rewording of job descriptions to focus more on accomplishments, or the redesigning of your resume to make it more visually appealing. 

[ End of Article ]

BUILD YOUR RESUME 
Writing a resume is intimidating for everyone, so don't worry, you're not alone. What makes it difficult is knowing what to include, what not to, what to highlight, what to de-emphasize, etc. HR professionals and hiring managers receive hundreds of resumes for any given position, and on average, they will spend about 10-30 seconds on yours. Organizing information incorrectly could cost you a shot at an interview, and is a very common mistake made by job seekers. We have provided multiple options to you - Write it yourself using our free resume builder, check out resume writing tips, and check out links to resume FAQs and free resume samples.

RESUME WRITING TIPS
Begin by determining your objective (do this prior to writing the resume). Clearly state what sort of a job you want and know what skill-set and experience is needed to do well in that job. After your objective is determined, you can structure the content of your resume around that objective. You have a small window of time to get the interest of a hiring manager, and being scattered will only get your resume filed in the "circular file" - i.e. - the trash can. Take the time before you start your resume to form a clear and obtainable objective. You have your objective - you're on your way.
Now let's begin the resume writing process. Keep in mind, your resume is a marketing tool to get you in the company and in front of the decision maker. Once in, you will need to do the sales pitch, and close the deal. With that said, you don't need to go into detail about every accomplishment in your resume. Strive to be clear and concise, as the purpose is to generate enough interest in you to have an potential employer contact you for an interview. Bottom line - put yourself in the shoes of the resume reader - when looking at the job qualifications needed for the position; what would you be looking for in a candidate - Obviously, that's what you need to include in your resume.

1.) Use Bulleted Sentences
In the body of your resume, use bullets with short sentences rather than lengthy paragraphs. Resumes are read quickly, therefore make key phrases stand out. Bulleting information will help the reader view your accomplishments at a glance. Again, don't worry about the specifics; you will go into the details during the interview.

2.) Use Action Words
Use action words - words like prepared, managed, developed, championed, monitored, and presented will cause your resume to stand out. We've compiled a list of action words, take a look at them: resume verb and keyword examples. If your resume is scanned electronically, the computer will pick up on the words. You read correctly, some companies now scan in your resume, and have computers pull those that meet certain criteria. The computers are looking for one thing - they are looking for keywords that have been picked by the hiring manager. These are action keywords that relate to the position, so not including them could mean your resume is disregarded as a "non-match".

3.) Use %'s, $'s and #'s
You should always use %'s, $'s and #'s. Dollar totals, numbers, and percentages stand out in the body of a resume. Below are two examples of a job duty described with them (good), and without (bad). As you can see by the examples, being specific does not mean being lengthy.

Example 1
Bad: Account manager for advertising agency
Good: Managed 15 strategic accounts billing in excess of $15MM annually

Example 2
Bad: Sold widgets to clients located in the Midwest
Good: Increased sales by 17% in a 5-state territory

4.) Highlight your strengths
Highlight your strengths, and what is most relevant to the potential employer. In-coming resumes are typically reviewed in 10-30 seconds, so put forth the effort and determine which bullets most strongly support your job search objective. Put the strong and most relevant points first where they are more apt to be read. This is your hook for the reader, the rest of your resume reels them in.

5.) Match the need they have
Match the need they have - Review job postings online and in the newspapers for positions that interest you. Each position will usually have a brief blurb about the company and the position available. Use the keywords listed in these ads, and match them to the bullet points in your resume. Chances are that you have some of these as key points already, however if you have missed any, add them to your resume. Using a custom resume instead of a generic one will greatly increase your chances of an interview, as you will be a better match in the eyes of the reader.

6.) Be positive
Above all in your resume and interview - you must be positive. Therefore, leave off negatives and irrelevant points. If you feel your graduation date will subject you to age discrimination, leave it off your resume. If you do some duties in your current job that don't support your job search objective, don't include them. Focus on the duties that do support your objective, and leave off irrelevant personal information like your race, weight, and height.

7.) White space is important
Ad Design 101 - White space is important. Open up the newspaper, and take note of which ads first catch your attention. Are they the ads that are jammed full of text, or are they ads that have a large amount of unused space ("white space"). This is done to grab your attention, as readers are always attracted to open areas. For this reason, don't worry if you are having a hard time filling the page with text; increase your line spacing to compensate.

8.) Formatting Guidelines
How long should my resume be? What size font should I use? - The font size should be no smaller than 10 point, standard serif or sans serif fonts. Don't use intricate fonts that are hard to read. Keeping your fonts standard will help combat conversion issues from PC to MAC and from one program version to another. The length of your resume should be 1-2 pages. Yes, you read correctly; you can use more than one page. But remember, keep it concise. It's ok to use two pages for your resume, however it is not necessary.

9.) Get 3rd Party Advice
Ask a friend, and get an outside opinion on your resume before sending it off. - Have a friend or resume critique service review your resume. Since you are so close to your situation, it can be difficult for you to note all your high points and clearly convey all your accomplishments. Having someone subjectively review your resume can give you insight into how others will view your personal marketing materials - would your resume impress them? If not, why? Don't settle for - "it's good", and encourage them to ask questions. The questions of the reader can help you to discover items you inadvertently left off your resume. Take their comments into consideration, and revise your resume accordingly. In addition to adding in missed items, their questions can also point to items on your resume that are confusing to the reader.

10.) Start Applying
OK, you're ready! Start applying - Apply for some jobs that appear to be above your qualifications, apply to positions that are a match, and apply to positions which may be below your level. Why? Perhaps the position below will turn out to be more than it appeared once you interview for them. Or perhaps once you have your foot in the door you can learn of other opportunities. If nothing else, interviewing more and more will increase your interviewing skills. Like anything else, repetition will decrease your nervousness, and increase your skills at attacking tough questions.

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